Nina Rees Keynotes & Kicks Off the Summit
Join Nina Rees, former President of the National Alliance for Public Charter Schools, and marketing experts for an exclusive, virtual event focused on actionable enrollment strategies for charter school leaders.
Designed Specifically for Charter School Leaders
Join Nina Rees, former President of the National Alliance for Public Charter Schools, and marketing experts for an exclusive, virtual event focused on actionable enrollment strategies for charter school leaders.
Why You Can't Miss this Summit
In today’s competitive education landscape, filling seats is more challenging than ever. The Grow Enrollment Summit is designed to equip charter school leaders with the tools and strategies needed to overcome enrollment challenges, all while networking with industry experts and peers.
Whether you’re looking to strengthen your marketing efforts, expand your reach, or ensure retention, this event will provide the insights and skills you need to thrive.
What You'll Gain
Collaborative Learning
Network with other charter school leaders to share strategies and solve common enrollment challenges.
Expert Insights
Get tactical advice from experienced marketing professionals.
CE Certification
Earn CE credits and your Grow Schools Enrollment Marketing Certification Badge and Certificate.
Meet the Presenters
Nina Reese
Education Innovation and Parental Choice Advocate, Former President and CEO, NAPCS
Michael Barber
Head of Global Marketing,
Grow Schools
Derek Hollister
Founder and Principal,
Boldworld
Neisha Tweed Bell
Creative Mastermind & Founder,
Next Level Up Creative
Dr. Paul Miller
CEO,
Charter Champions
Niki Blaker
Owner and Design Strategist,
Five Sigma Studio
Yoni Samuel-Siegel
COO,
Prospect Schools
Jean Fleming
Principal,
Fleming Media
Todd Harris
Senior Advisor,
Enrollstream
Ashley MacQuarrie
Senior Director, Enrollment Marketing,
Grow Schools
Betsy Roberts
Project Manager, Enrollment Marketing,
Grow Schools
Tony Solorzano
Client Services,
Grow Schools
Schedule
Every breakout session will be followed by a 10-minute Q&A.
Keynote
9 - 9:55 AM PT
Charter School Enrollment and Impact
Don’t miss this opportunity to hear from Nina Rees, former President of the National Alliance for Public Charter Schools.
In this keynote session, Nina will dive into the evolving dynamics of charter school enrollment, covering demographic shifts, changing family expectations, and the impact of economic factors on schools today.
Nina Reese
Education Innovation and Parental Choice Advocate, Former President and CEO, NAPCS
Nina Reese
Education Innovation and Parental Choice Advocate, Former President and CEO, NAPCS
Brand
10 - 10:45 AM PT
Designing and Amplifying Your Brand
Get ready to unleash your school’s unique brand! In this session, you’ll discover how to identify and articulate what makes your school truly special. We’ll dive into your school’s strengths, mission, and vision, crafting messages that resonate with current and future families.
Let’s chat logos, colors, taglines, and the voice and tone that define your brand across digital channels. You’ll also learn how to make your school easy to find with SEO magic and use email marketing and newsletters to keep your community engaged and eager to enroll!
Derek Hollister
Founder and Principal, Boldworld
Derek Hollister
Founder and Principle, Boldworld
Website
11 - 11:30 AM PT
Digital Front Door
Your school’s website isn’t just a webpage—it’s the digital front door that makes first impressions count. Let’s make sure your online presence is as welcoming and engaging as your physical one.
In this session, we’ll unveil practical tips for designing a site that prioritizes your users—the people who will use your site—and makes their experience as easy and intuitive as possible. Learn the best practices and considerations for design, content, and navigation needed to transform your site into a powerhouse for enrollment and community connection.
Niki Blaker
Owner and Design Strategist, Five Sigma Studio
Niki Blaker
Owner and Design Strategist, Five Sigma Studio
Social Media
11:40 AM -
12:10 PM PT
Mastering Social Media for School Success
Time to supercharge your school’s online presence. Join us as we explore how to harness the power of social media to connect with your community and elevate your brand.
We’ll discover the best platforms to reach your audience, create content that hits home, and build a vibrant online community. Learn the art of storytelling through visuals, videos, and posts that showcase your school’s unique strengths and culture. Plus, we’ll share savvy strategies to manage your social media like a pro, ensuring your school’s voice shines consistently across all channels!
Neisha Tweed Bell
Creative Mastermind & Founder, Next Level Up Creative
Neisha Tweed Bell
Creative Mastermind & Founder, Next Level Up Creative
Events
12:30 - 1 PM PT
Impactful In-Person Events and Community Engagement
From open houses and info sessions to community festivals and virtual tours, let’s turn your events into a buzz-worthy experience! Learn how to leverage these gatherings to spark interest and build lasting relationships with prospective families.
We’ll discuss amplifying your efforts by integrating events with broader marketing strategies—think flyers, mailers, and eye-catching signs. Plus, we’ll explore how to engage local media to spread the word, ensuring your school’s values and offerings reach a wider audience with a consistent, compelling message!
Ashley MacQuarrie
Senior Director, Enrollment Marketing, Grow Schools
Betsy Roberts
Project Manager, Enrollment Marketing, Grow Schools
Jean Fleming
Principal, Fleming Media
Ashley MacQuarrie
Senior Director, Enrollment Marketing, Grow Schools
Betsy Roberts
Project Manager, Enrollment Marketing, Grow Schools
Jean Fleming
Principal, Fleming Media
Partnerships
1:10 - 1:40 PM PT
Partnering for Enrollment
Explore how powerful partnerships can elevate your enrollment marketing efforts and help you achieve your goals.
We’ll dive into the perks of collaboration and discover how an enrollment marketing partnership can provide the expertise, resources, and support your school needs to thrive in a competitive landscape.
Dr. Paul Miller
CEO, Charter Champions
Todd Harris
Senior Advisor, Enrollstream
Yoni
Samuel-Siegel
COO, Prospect Schools
Tony Solorzano
Client Services, Grow Schools
Dr. Paul Miller
CEO, Charter Champions
Yoni Samuel-Siegel
COO, Prospect Schools
Todd Harris
Senior Advisor, Enrollstream
Tony Solorzano
Client Services, Grow Schools
Ask an Expert
2 - 2:15 PM PT
Ask an Expert
As we wrap up the event, join us for an interactive Ask an Expert session. This is your chance to engage directly with enrollment marketing professionals and get answers to your burning questions. S
eek personalized advice, clarify key points from the day, and dive deeper into the specific challenges or opportunities your school faces. Let’s keep the conversation going and ensure you leave with all the tools you need to succeed!
All Presenters
All Presenters
Register for the Grow Enrollment Summit
November 8, 2024 | 9 AM – 2:30 PM PT
Attendees will be provided with a link to the event studio prior to the event.
Sponsors
Grow Enrollment Summit brought to you by Grow Schools and sponsors.
